Advertising Matchbox Labels in Japan Taishō & Shōwa Era Japanese basket Made by Yashude Ono in

Made by Yashude Ono in his studio in Fukuoka

contemplative aesthetic

Shoulder 18

the wax melts away

and scattered signs of age give the cloth exceptional character

Advertising Matchbox Labels in Japan Taishō & Shōwa Era Japanese basket Made by Yashude Ono inA fascinating survey of Japanese advertising matchbox labels from the Taish and early Shwa periods (c. 19121945). Featuring hundreds of colorful reproductions, this volume showcases the remarkable graphic design of vintage Japanese matchbox labels used to promote cafs, hotels, theaters, cigarettes, cosmetics, department stores, and other businesses. The labels capture the bold typography, Art Deco influences, and everyday commercial culture of early